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On the journey...

together.

Our team is committed to your success at every stage. We’ve shown you the “how”; now, meet the “who.”

Freedom starts with

letting go.

There’s no one more committed to your success than our team of guides that support your journey every step of the way. We’ve shown you the “how,” now, here’s the “who.”

Under Bill Sowell’s leadership, our team has empowered financial advisors with true independence since 2001. Bill began his career with a customer-first philosophy in 1990 and was an early pioneer in the fee-based fiduciary space, transitioning to that model in 1995.

Just like true north, our guiding principles never change.

Strength comes from the core, and our values are connected to everything we do. We are committed to building lasting relationships that start with transparency and are sustained with dedicated support.

Core Value #1:

We’re a family. Have each other’s back. Critique in private.

Core Value #2:

Attitude is everything. Don’t be a jerk and don’t suck. Be enthusiastic. Positivity goes both ways.

Core Value #3:

Care about what you do. Passion, desire & drive for excellence. No half-hearted efforts.

Core Value #4:

Do what you say. First time. Every time. Own your commitments.

Core Value #5:

Go above and beyond. Teamwork always wins. Help each other out even when it’s not your job or after 5pm.

Our Team

A company is only as strong as its employees, united by collaboration, a commitment to excellence, and a focus on innovative, efficient ways to serve our clients better.

Meet the Office of the CIO Team

Resident expertise in investments, portfolio management, insurance, & financial estate planning.

Sowell CIO Team

Chief Investment Strategist

Greg Lai, CFA​

PM, Sr. Director
Portfolio Strategist

Phillip Wool, PhD

PM, Head of Research

Alex Hsiao, MBA​

PM, Sr. Director
Investment Consultant

Ben Ashby, MBA

PM, Fixed Income Strategist

Sowell Affinity is a collaborative partnership between Sowell Management and Affinity Investment Advisors, providing day-to-day management and portfolio oversight.

Meet the Growth Consulting Team​

Strategic support across marketing, insurance, succession, and acquisitions to drive growth and protect your business.

Meet the Reception Team

Creating welcoming first impressions with attentive service, genuine care, and a touch of four-legged charm.

Social Networking

When relationships come first, good things follow. 

A few great days with Fagan Financial Group of Merritt Island, FL—working side by side, learning together and getting to know the people behind the business. Glad you’re part of our community! 

#RelationshipsRule

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One AI theme. Many different investment risks.

From chipmakers to software companies, where your portfolio participates in the AI trade matters. Phillip Wool, Ph.D., takes a closer look.



#AIInvesting #SowellManagement

Carving out time for our people! 🎃 Our Cheers for Peers pumpkin carving brought big grins, creative designs and plenty of laughs.

Happy Halloween weekend from the Sowell crew!

#CheersForPeers #WeAreFamily #RelationshipsRule #TeamworkTriumphs

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Conversations that move our industry forward.
 
Sowell CEO Daryl Seaton joined the Datos Insights Wealth Management Forum to explore the next generation of model portfolios—and what’s powering a more personalized client experience.
 
#DatosInsights #SowellManagement

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Download the Journey Roadmap

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You should receive a confirmation email shortly. Don’t forget to reserve your room through the unique Sowell hotel reservation page. You can extend your stay at the Sowell Summit reduced room rate.

Contact us

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Sowell Summit Event

(Please be sure to click the link on the web page to book your room)