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On the journey...

together.

Our team is committed to your success at every stage. We’ve shown you the “how”; now, meet the “who.”

Freedom starts with

letting go.

There’s no one more committed to your success than our team of guides that support your journey every step of the way. We’ve shown you the “how,” now, here’s the “who.”

Under Bill Sowell’s leadership, our team has empowered financial advisors with true independence since 2001. Bill began his career with a customer-first philosophy in 1990 and was an early pioneer in the fee-based fiduciary space, transitioning to that model in 1995.

Just like true north, our guiding principles never change.

Strength comes from the core, and our values are connected to everything we do. We are committed to building lasting relationships that start with transparency and are sustained with dedicated support.

Core Value #1:

We’re a family. Have each other’s back. Critique in private.

Core Value #2:

Attitude is everything. Don’t be a jerk and don’t suck. Be enthusiastic. Positivity goes both ways.

Core Value #3:

Care about what you do. Passion, desire & drive for excellence. No half-hearted efforts.

Core Value #4:

Do what you say. First time. Every time. Own your commitments.

Core Value #5:

Go above and beyond. Teamwork always wins. Help each other out even when it’s not your job or after 5pm.

Our Team

A company is only as strong as its employees, united by collaboration, a commitment to excellence, and a focus on innovative, efficient ways to serve our clients better.

Meet the Investment Management Team

Resident expertise in investments, portfolio management, insurance, & financial estate planning.

Sowell OCIO Team

Chief Investment Strategist

Greg Lai, CFA​®

PM, Sr. Director
Portfolio Strategist

Phillip Wool, PhD

PM, Head of Research

Alex Hsiao, MBA​

PM, Sr. Director
Investment Consultant

Ben Ashby, MBA

PM, Fixed Income Strategist

Sowell Affinity is a collaborative partnership between Sowell Management and Affinity Investment Advisors, providing day-to-day management and portfolio oversight.

Meet the Growth Consulting Team​

Strategic support across marketing, insurance, succession, and acquisitions to drive growth and protect your business.

Meet the Reception Team

Creating welcoming first impressions with attentive service, genuine care, and a touch of four-legged charm.

Social Networking

The Six Million Dollar Man isn’t quite so $6 million anymore.

Ben Ashby uses a 1970s TV icon to tackle a very current investment question: How do you actually protect purchasing power?

TIPS, real yields, equities + more:


#Inflation #Investing #OCIO

Is the AI boom another 1999? Maybe. But there’s one big difference.

@hsu_jason, PhD, explains why today’s AI cycle could have a much longer runway—and why investors don’t need to call the top to make smart decisions.



#AI #Investing #MarketInsights

Three feet of German favorites. Pork rinds with French onion dip. Cold beer. Pictionary drawings that required a lot of imagination.

Our team outing at Fassler Hall Little Rock delivered plenty of laughs, friendly competition, and great memories.

#CheersForPeers #PowerOfUs

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Memory chip stocks have cooled sharply, but the AI investment cycle may be resetting, not collapsing.

Investors are shifting their focus toward valuations, profitability, cash flow, and execution.

Read more:


#AI #Semiconductors #Markets #Investing #CPU

Download the Journey Roadmap

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