1

On the journey...

together.

Our team is committed to your success at every stage. We’ve shown you the “how”; now, meet the “who.”

Freedom starts with

letting go.

There’s no one more committed to your success than our team of guides that support your journey every step of the way. We’ve shown you the “how,” now, here’s the “who.”

Under Bill Sowell’s leadership, our team has empowered financial advisors with true independence since 2001. Bill began his career with a customer-first philosophy in 1990 and was an early pioneer in the fee-based fiduciary space, transitioning to that model in 1995.

Just like true north, our guiding principles never change.

Strength comes from the core, and our values are connected to everything we do. We are committed to building lasting relationships that start with transparency and are sustained with dedicated support.

Core Value #1:

We’re a family. Have each other’s back. Critique in private.

Core Value #2:

Attitude is everything. Don’t be a jerk and don’t suck. Be enthusiastic. Positivity goes both ways.

Core Value #3:

Care about what you do. Passion, desire & drive for excellence. No half-hearted efforts.

Core Value #4:

Do what you say. First time. Every time. Own your commitments.

Core Value #5:

Go above and beyond. Teamwork always wins. Help each other out even when it’s not your job or after 5pm.

Our Team

A company is only as strong as its employees, united by collaboration, a commitment to excellence, and a focus on innovative, efficient ways to serve our clients better.

Meet the Investment Mangement Team

Resident expertise in investments, portfolio management, insurance, & financial estate planning.

OCIO Team

Sowell Affinity is a collaborative partnership between Sowell Management and Affinity Investment Advisors, providing day-to-day management and portfolio oversight.

Rayliant Investment Management Team

Meet the Growth Consulting Team

Strategic support across marketing, insurance, succession, and acquisitions to drive growth and protect your business.

Meet the Reception Team

Creating welcoming first impressions with attentive service, genuine care, and a touch of four-legged charm.

Social Networking

Burnout-proofing your business starts with partnership. Not just tools—people.

🔗

#AdvisorSupport #FLEXConnect #WorkLifeBalance #Partnership

Deals can bring firms together.
Culture keeps them together.

Bill Sowell in @advisorhubinc:

When Culture Gets Acquired: Why Fit Still Matters Most

#CultureCounts #TeamworkTriumphs #WeAreSowell #Mergers #Acquisitions #InvestmentManagement

Smart Beta:
✅ Rules-based
✅ Fundamentals over hype
✅ Stronger long-term results

Thanks to @hsu_jason for sharing insights with our team at Sowell HQ.
#SmartBeta #FactorInvesting #AdvisorInsights

3

Investing isn’t about prediction—it’s about process. @GregoryLai3, CFA, shares why discipline and patience matter more than forecasts or outcomes.

Read:

#Investing #Markets #Discipline #WealthManagement

Load More

Contact us

Sign up for the Week Ahead Market Commentary

Download the Journey Roadmap

Download the Journey Roadmap

Sign up for the
Sowell Summit Event

(Please be sure to click the link on the web page to book your room)