Boomers to Zoomers: Customizing Financial Strategies Across Generations

Catering to Varied Financial Expectations of Different Age Groups with Sowell Management

In the ever-evolving landscape of wealth management, meeting your clients’ diverse needs means adapting — and dancing to the beat of their generation. When customizing strategies that cater to all clients from tech-savvy Gen Z to the sustainability-minded Gen X and skeptical Millennials (Gen Y) to retiring Baby Boomers, it’s important to have a deeper understanding of their different financial goals, aspirations, and apprehensions.

Addressing Boomer’s Retirement & Legacy Needs

BABY BOOMERS (BORN 1946 – 1964)

As Baby Boomers transition into retirement, their financial expectations and needs differ from other generations. This cohort seeks personalized retirement planning solutions, estate planning services, and guidance on managing their wealth to leave a financial legacy for future generations. By offering comprehensive retirement planning services, legacy and estate planning, and personalized investment strategies, financial advisors can play a vital role in helping Baby Boomers navigate the complexities of retirement. 

Navigating the Financial Journey of Millennials and Gen X

These two generations, shaped by distinct economic experiences and technological advancements, require tailored strategies and solutions to navigate their financial journey effectively.

GEN X (BORN 1965 – 1980)

Generation X investors are known for their preference for diversification across asset classes. They often seek a balanced mix of stocks, bonds, and real estate to mitigate risk and pursue optimal returns. Their focus on income generation leads many in this cohort to prioritize dividend-paying stocks and fixed-income securities. However, they also face mid-career financial obligations and the pressing need to plan for retirement amidst economic shifts and uncertainties.

MILLENNIALS (BORN 1981 – 1996)

Millennials approach investing with a healthy dose of skepticism, often conducting thorough research before making investment decisions. They are faced with unique financial challenges, including heavy student loan debt, homeownership hurdles, and the daunting task of planning for retirement in an era of economic volatility and job market uncertainties.

Meeting the New Expectations of Gen Z 

GEN Z (BORN 1997 – 2012)

As financial advisors have accumulated vast knowledge and experience serving previous generations, the emergence of Generation Z, the newest generation of digital native investors, presents an opportunity and a challenge. To effectively engage with this tech-savvy cohort, advisors must adapt their strategies further and tap into the unique characteristics of Generation Z.

Born into the digital age, Zoomers are adept at using technology and expect personalized, intuitive digital tools to manage their finances. advisors can benefit by providing user-friendly online platforms, mobile apps, and digital communication channels to engage and support Gen Z clients in achieving their financial goals.

Leading the Next Generational Shift in Wealth

The differences in investing behaviors across generations will play a significant role in shaping The Great Wealth Transfer in the years to come. This transfer of wealth, estimated at a staggering $72.6 trillion by 2045, has the potential to transform the financial industry in ways that are yet to be fully realized. As financial advisors face the challenge of reaching the next generation of investors, adapting strategies to appeal to this younger demographic cannot be overstated.

The impending wealth transfer highlights the critical need for financial professionals to tailor their approaches to meet the specific needs and preferences of multiple generations. Building long-term relationships based on trust and understanding is paramount in navigating this shifting landscape.

Forge Ahead with Sowell Management

Sowell Management enables advisors to focus on building long-term relationships We understand the demands faced by RIAs and independent wealth managers in today’s complex financial landscape. 

We offer targeted solutions that enable advisors to focus on building long-term relationships with clients while benefiting from the efficiency and specialized support provided by our comprehensive outsourcing solutions. 

Our outsourced office services provide a dynamic platform for streamlining operations and enhancing efficiency, allowing wealth managers to focus on client relationships and business expansion. With our tailored and strategic outsourced financial solutions, advisors can confidently navigate the changing landscape, knowing we will handle critical back-office outsourcing functions. 

Ready for a partner that will help your firm match scalability with saleability? Schedule a call with Sowell Management today.


  1. Forbes Tech Council: “Generational Investment Trends and Automation in Modern Trading” (2024)
  2. White Glove: “Bridging the Gap: How Financial Advisors Can Reach the Next Generation of Investors” (2023)
  3. US Bank: “Gen Z is Changing the Future of Investing in Today’s Challenging Landscape” (2023)
  4. UBS: “Global Wealth Report 2023” Link
  5. Charles Schwab: “Modern Wealth Survey” (2023)
  6. Transamerica Center for Retirement Studies: “Boomers and Retirement: Ready or Not?” (2022) Link

BLOG DISCLOSURE: This website blog is published and provided for informational and entertainment purposes only.  The information in the blog constitutes the content creator or guest blogger’s own and it should not be regarded as a description of services provided by Sowell Management. The opinions expressed in the blog are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual or on any specific security or investment product. It is only intended to provide education about the financial industry.  The views reflected in the commentary are subject to change at any time without notice.

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